#SoFetch So Good

I am loving Fetch Beauty, the brainchild of Lucy McPhail, former beauty buyer for Harrods, this new on-line store is her edit of the best in global beauty delivered to our door (with next-day delivery within Ireland costing just €4 for orders under €70).

McPhail knows her skincare and where to find it having travelled the globe with Harrods and this global view remains at the forefront of her new venture. Her relatively small edit of brands ranges from the US cosmeceutical brand Perricone MD(not easily sourced in Ireland) and the celebrity favourites Dr Harold Lancer and Dr Sebagh (I'm a fan too!) to lesser-known niche brands like the completely natural Dutch brand Nuori (which I am absolutely ADORING at the moment - no exaggeration honestly - watch this space for more!). "From Japan to South Korea to Los Angeles - beauty is defined differently by different cultures and there is so much to learn by seeking out excellence and by taking a global view of skincare innovation and research our mission is to curate only the best products that will exceed our customers expectations."

On a mission for radiant spring skin, she is currently using Hyalo Plasma Gel Serum from Perricone MD to hydrate & plump out fine lines, combined with the cult Australian Sand & Sky pink clay mask (twice per week to brighten & refine). Nuori's 20-Day Vitamin C Treatment is perfect for smoothing the complexion and reducing redness and pigmentation (I can vouch for that!) while the 3-Step Lancer Method is destined to bring on the glow in time for summer.

Coming soon is Harley Street's Dr. Yannis Alexandridies 111Skin which Lucy believes is the most advanced cosmeceutical brand on the market today. "This is the brand for you if you are considering in-clinic cosmetic treatments or you are looking to maintain the results of non-invasive Doctor-led treatments.” Also Kypris & the hip Spanish line Alex Carro which looks and sounds wonderful and will be exclusive to Fetch in Ireland.

Fetch is all about the customer with information evenings, training sessions and a lot more are on the agenda. In the meantime, if there is a particular brand you have your eyes set on - just contact Lucy directly hello@fetchbeauty.com